Amazon 2023 Global Intern Day Brand Identity Design.

The Amazon marketing team reached out for brand identity design for their 2023 Global Intern Day event.

The challenge

The Amazon marketing team approached us to create a cohesive branding strategy for their Global Intern Day event, targeting audiences across the EMEA, AMER, and LATAM timezones.

The project required a comprehensive branding solution that included both digital and print elements to ensure a unified and engaging experience for all participants

Objective

Develop a strong, recognizable brand identity for Global Intern Day.
Ensure consistency across digital and print media.
Cater to the diverse cultural and regional nuances across EMEA, AMER, and LATAM.
Enhance engagement and participation in the event.

The strategy

We began with extensive research to understand the cultural nuances and preferences of interns in each region. Analyzing previous branding strategies and gathering feedback allowed us to identify key areas of improvement.

Concept Development

Multiple branding concepts were developed to reflect Amazon’s innovative and inclusive culture, focusing on vibrant, dynamic designs that would appeal to a young, diverse audience.

Design & Execution

We developed digital elements such as eye-catching graphics for social media, email campaigns, the event website, banners, and icons to enhance the online experience.

Results

The cohesive branding campaign we launched resonated with interns across EMEA, AMER, and LATAM. We achieved a high level of engagement on digital platforms, with increased participation rates compared to previous years.